'One friend likes this crib, three don't': Social review site for baby products proves a hit with new parents

A social review site for baby products is proving a hit with new parents.

WeeSpring allows users to add friends via email or Facebook so they can share their trustworthy opinions on thousands of everyday essentials from cribs to car seats using a simple rating system.

It was launched by New York-based couple Allyson and Jack Downey, who say that 'being a new parent is expensive enough, without buying things you don't need or that don't work.'

Making life easier: A social review site for baby products is proving a hit with new parentsThey said they were overwhelmed by the number of products on offer when they first walked into Babies R Us ahead of their first child.Indeed, Mrs Downey recalls: 'I burst into tears. I looked up at a ten-foot wall of baby bottles and saw - in all of those options - a metaphor for how completely unprepared I was for the hundreds (thousands!) of choices I'd have to make for my baby.'Their website and app went live in December 2012.Mrs Downey says users have since been rating products like 'crazy' and in just a few months there have been more than 20,000 reviews.Commenting on the concept, one mother wrote on www.5minutesformom.com: 'I love this idea. It's much easier than walking into a baby store and staring helplessly at all the choices in front of you.

Novel idea: WeeSpring features thousands of essential products from cribs to car seats along with a simple rating system so that moms and dads can get a better idea of what to invest in'I should know - when I was pregnant with my first I had an anxiety attack while standing in the car seat aisle.'There were just so many choices when it comes to buying baby gear and it's hard to know what's good and what's not, and what will be vital versus what you really won't need . . . WeeSpring [is] like Yelp for baby products.'Creator: Allyson Downey was inspired to create weeSpring after the birth of her first child

To recommend products users simply click on a heart icon or a sad face to show what not to buy.

They can also ask friends to join via Facebook so they can share advice with those they 'know and trust'.

Revealing how she and her husband came up with the idea for weeSpring Mrs Downey told www.tyckledtales.com: 'We've both always been idea people. We love thinking about problems and how to solve them, and being a new parent felt to us like the ultimate problem-solving opportunity.

'I had this idea that pregnancy and parenthood would be radically simpler if you could crowd-source advice from your friends. I'd been getting these spreadsheets from people, listing their must-haves and don't buys, and I'm definitely a culprit of the "what _____ should I buy" Facebook post.'

Later this month the couple will show their product to seed investors at the TechStars' Demo Day in New York in a bid to develop it further.

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